Penton Media.

Virtual events are an excellent way for Penton Media on behalf of Oracle to generate new leads, promote thought leadership, communicate with users and win customers in new markets.

A virtual event includes all the features of a physical event, enabling customers, speakers and Oracle representatives to interact and share information.

Visitors to the events can watch a programme of presentations, ask questions (and receive answers!) in real time. They participate in group discussions, debates and private conversations. The event even includes exhibition booths, product demonstrations and live and direct advice from Oracle representatives. There are lots of resources that can be downloaded from the platform and all attendees can network with each other.

The platform is fully branded to Oracle’s specification. 

Detailed data capture and real-time reporting of all visitor activities and interests enable detailed analysis and follow up marketing and contact.  The events can remain online as an On Demand resource, enabling continued data capture and lead generation for months after the live event.

 

Challenge.

Use of the virtual event platform to achieve new international leads, promote thought leadership and share best practice with existing customers.

 

Customer Benefits.

  • Lead generation
  • Developing a new channel to communicate with the
    IT sector
  • Promoting thought leadership
  • Meaningful interaction with potential and existing customers
  • Excellent ROI
  • Durable online presence

Solution.

  • Virtual Events
  • Webcasts & Streaming